All
Apple Inc.
Apple Watch
iPhone, iPad, & iOS
Apple event
Apple history
Artificial Intelligence
2026 Financials
Q3 Financials
Entertainment
Apple Music
Apple One
Apple TV
Home Automation
Mac & macOS
Security
Vision Pro
Apple Intelligence
children
HomeKit
Image Playground
iOS 27
iPadOS 27
macOS 27 Golden Gate
Mail
Messages
Photos
Safari
Shortcuts
Siri
Tim Cook
visionOS 27
Visual Intelligence
watchOS 27
Writing Tools
Opinion
design
Jony Ive
Apple’s “Surprise and Shine” Event Set for 9 September 2026
Apple Inc.
Apple Watch
iPhone, iPad, & iOS
Apple event
Apple has announced its annual iPhone event for 9 September 2026. The “Surprise and Shine” event will be CEO John Ternus’s first product launch, with rumors pointing to a foldable iPhone alongside iPhone 18 Pro updates, new Apple Watch models, and the expected iOS 27 release.
David Pogue Presenting on Apple’s First 50 Years at NMUG
Apple Inc.
Apple history
On 2 September 2026 at 11:30 AM EDT, veteran tech journalist David Pogue discusses his latest book, “Apple: The First 50 Years,” at a free NMUG presentation.
Apple’s Q3 2026 Earnings—Record Revenue and Marketing to the Street
Apple Inc.
Artificial Intelligence
2026 Financials
Q3 Financials
In Tim Cook’s final earnings call as CEO, Apple posted a record $109.4 billion quarter, but behind Apple’s AI hype and “phenomenal” reviews lie supply constraints driven by poor predictions, skyrocketing memory costs, and a Siri AI that’s still finding its feet.
Apple Upgrade Replaces and Extends iPhone Upgrade Program
Apple Inc.
Apple’s new Apple Upgrade program, run through Klarna, lets US customers lease iPhones, iPads, Apple Watches, and Macs for monthly fees. It replaces the iPhone Upgrade Program, but unlike that program, it doesn’t include AppleCare, which must be purchased separately. Be sure to read the FAQ and fine print for all the details!
Apple Increases Apple Music, Apple One, and AppleCare+ Prices
Apple Inc.
Entertainment
Apple Music
Apple One
Apple has raised prices for Apple Music and most Apple One bundles, citing rising licensing costs. AppleCare+ prices also increased, presumably to keep pace with rising component costs.
Apple Raises Prices for Many Products
Apple Inc.
Apple finally pulled the trigger on the price increases Tim Cook telegraphed last week. The hikes average 20% across most of Apple’s lineup, with the Apple TV taking the biggest percentage hit and the iPhone and Apple Watch spared for now.
Tim Cook Confirms Apple Will Raise Prices Due to Memory and Storage Costs
Apple Inc.
Outgoing CEO Tim Cook has confirmed to the Wall Street Journal that Apple is being forced to raise prices due to skyrocketing costs of memory and storage chips. What might that mean for your next Apple device purchase?
WWDC26 Keynote Shows Apple’s Tacit Acknowledgment of External Pressures
Apple Inc.
Apple TV
Apple Watch
Artificial Intelligence
Home Automation
iPhone, iPad, & iOS
Mac & macOS
Security
Vision Pro
Apple Intelligence
children
HomeKit
Image Playground
iOS 27
iPadOS 27
macOS 27 Golden Gate
Mail
Messages
Photos
Safari
Shortcuts
Siri
Tim Cook
visionOS 27
Visual Intelligence
watchOS 27
Writing Tools
Apple spent the entirety of its WWDC26 keynote responding to external pressures, including user complaints about Liquid Glass, community and regulatory worries regarding child safety, and the embarrassment of Siri delays and Apple Intelligence weaknesses.
Former Apple Design Chief Jony Ive’s First Car Is a €550,000 Ferrari
Apple Inc.
Opinion
design
Jony Ive
Jony Ive’s first post-Apple car design—a ludicrously expensive Ferrari EV—underscores just how far his work has strayed from products “for the rest of us.”
Apple Settles “More Personalized” Siri Delay Lawsuit for $250 Million
Apple Inc.
Artificial Intelligence
Apple Intelligence
Siri
Apple will pay $250 million to settle a class-action lawsuit over delayed Siri features. Owners of iPhone 15 Pro and iPhone 16 models purchased between June 2024 and March 2025 may receive $25–$95 per device. Here’s how the math works out.
Speak with an Apple Certified expert today
We’d love to discuss your business challenges, even if you’re not sure what your next step is. No pitch, no strings attached.
Let's Talk